Sr. Product Marketing Specialist-

Company: Canon U.S.A., Inc.
Location: Boca Raton
Posted on: April 5, 2025

Job Description:

Sr. Product Marketing Specialist-

US-FL-Boca Raton

Job ID: 32906
Type: Full-Time
# of Openings: 1
Category: Marketing
CUSA Boca Raton

About the Role

The Production Inkjet Roll-Fed Product Strategy and Marketing Senior Specialist plays a key role in leading the development and execution of the production roll-fed inkjet product strategy and marketing initiatives to support Canon U.S.A.'s production print solutions. This position requires deep expertise in the print industry, particularly in commercial print, transaction printing, and direct mail, with a strong ability to design and implement end-to-end solutions that address customer needs. Experience in the packaging and label markets is an added advantage. The Senior Specialist is responsible for executing the PPS and marketing strategies for roll-fed inkjet products, driving marketing programs across the Americas, and supporting field escalation activities. This role works collaboratively with product marketing specialists and cross-functional teams to ensure alignment and effective program delivery. The Senior Specialist will also play a pivotal role in market analysis, customer engagement, and positioning Canon's roll-fed inkjet products as the preferred choice in competitive markets, driving growth and product adoption.

Your Impact

T

• Lead the development and execution of the product strategy for roll-fed inkjet print solutions.
• Responsible for the development and execution of the product marketing plan ensuring alignment to the overall corporate strategies and objectives requiring the ability to foster strong relationships with the factory headquarters, finishing, media, and software product marketing specialists.
• Responsible for product launch and life cycle management, developing and maintaining pricing and promotion programs, population management and product revenue and profitability.
• Responsible for developing marketing collaterals/samples/launch kits, sales tools, sales support, and defining requirements for sales training for all models of the Canon ColorStream and ProStream inkjet presses.
• Responsible for developing new application and market opportunities, including but not limited to the Transaction, Direct Mail (TDM), Commercial Print, Corporate In-Plant and Packaging/Label markets in support of opening new markets, driving new volume growth and revenue opportunities.
• Manages and reports on new product solution, product introductions and the product lifecycle for existing ColorStream and ProStream products through the Product Management Team (PMT) process by applying marketing principles including target market and application definition, product structure and pricing.
• Ensures delivery and execution of the marketing programs and sales tools, product structure, pricing and service structure to our systems and communicates the results to our sales force.
• Requires the ability to provide product demonstrations and professional presentations to customers and executive management for all ColorStream and ProStream models and end-to-end solutions.
• Provides consultation across a wide customer base on how world-class end-to-end solutions are enabled to drive business success for customers.
• Ensures fast and accurate communication with field sales to support sales activities. This will also include field escalations that support service activities.
• Researches and develops sales tools for sell against competitive products including SWOT, objection handling, etc. OTHER EXPECTATIONS/QUALIFICATIONS:-Requires a degree in Business, Marketing, Digital Printing, a related technical major, or a related field.
  - Requires experience in inkjet, direct mail, commercial print, book printing/publishing and/or packaging/label market
  - Experience in sales, marketing, research and development, or solution management specifically focused on production inkjet solutions in the printing industry.- Ability to turn analysis into action, execute to timelines, and provide comprehensive solutions.
  - Demonstrated project management skills.
  - Team player with demonstrated ability to work effectively on cross-functional teams.
  - Ability to work in a fast paced, multi-tasking environment.
  - Technical aptitude required
  - May require up to 10-15% travel (valid driver's license and acceptable driving record necessary) including overnight stays.
  - Must have solid Microsoft Office Suite skills, especially PPT
  - Familiarity with Microsoft Power BI desirable
  
  About You: The Skills & Expertise You Bring
  
  - Bachelor's degree in a relevant field or equivalent experience required, plus 5 years of related exp- Degree in Design, Communications, Marketing or related field (or comparable business discipline).
  - Experience as Email or Web Designer as well as managing email marketing campaigns.
  - Experience with landing page forms and conversion optimization.
  - Familiarity with marketing automation systems such as Eloqua / Marketo (preferred).
  - Experience with Sharepoint.
  - Ability to turn analysis into action, execute to timelines, and provide comprehensive solutions.
  - Demonstrated project management skills.
  - Technically proficient with HTML and CSS and graphic software packages.
  - Team player with demonstrated ability to work effectively on cross-functional teams.
  - Ability to work in a fast paced, multi-tasking environment. We are providing the anticipated salary range for this role: $92, 210 - $138, 080 annually
  
  
  Company Overview
  
  About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29.4 billion in global revenue, its parent company, Canon Inc. as of 2023 has ranked in the top-five overall in U.S. patents granted for 38 consecutive years. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at www.usa.canon.com and connect with us on LinkedIn at https://www.linkedin.com/company/canonusa.
  
  Who We Are
  Where Talent Fosters Innovation.
  
  Do you want your next professional experience to be filled with purpose and opportunity, world-class team members, and impactful work? Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic, creativity, and a cooperative spirit. We believe in integrity, respect, empowerment, and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.
  
  What We Offer
  
  Youll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits.
  
  And Even More Perks!
  
  -Employee referral bonus
  -Employee discounts
  -Dress for Your Day attire program (casual is welcome, based on your job function)
  -Volunteer opportunities to give back to our local community
  -Swag! A Canon welcome kit and official merch you cant get anywhere else
  
  Based on weekly patent counts issued by United States Patent and Trademark Office.
  All referenced product names, and other marks, are trademarks of their respective owners.
  
  Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation
  
  We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.
  
  You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire.
  
  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
  
  If you are not reviewing this job posting on our Careers site https://www.usa.canon.com/about-us/life-at-canon, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/about-us/life-at-canon.
  
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Keywords: Canon U.S.A., Inc., Boca Raton , Sr. Product Marketing Specialist-, Advertising , Boca Raton, Florida