ACCOUNT EXECUTIVE, WPTV

Company: The E.W. Scripps Company
Location: West Palm Beach
Posted on: November 16, 2024

Job Description:

Are you looking for a career that is fast-paced and where every day is different? Join us at WPTV in West Palm Beach, Florida where Scripps is searching for a media account executive who is eager to develop connections and help power our local economy through creative and effective advertising.

As an account executive, you'll help local businesses realize growth opportunities by exposing them to compelling messaging through customized screen-based advertising solutions. This full array of marketing solutions may include digital platforms like over-the-top (OTT) video, search solutions (SEO/SEM), social media strategies, digital display, and e-mail targeting, as well as broadcast television.

We'll give you the tools you need not only to compete, but to excel, through professional development opportunities like our coveted sales training program. You'll enjoy the advantage of Scripps' high- quality news product and the support of an expert team of leaders to help you reach your goals and enjoy uncapped earning potential through our competitive sales compensation plan.

Scripps offers different types of flex work arrangements for many positions. Please ask your recruiter for more information.

A DAY IN THE LIFE:

• You will be selling broadcast television and digital advertising solutions. Digital solutions include over-the-top (OTT) video, search strategies (SEO/SEM), social media marketing and more. You will sell to local and regional businesses and advertising agencies
• Independently prospect, develop and maintain new business in the market using the Scripps Sales Process and developing customized solutions
• Travel to the office or hop on Zoom to host a brainstorm session with your team for an upcoming advertising campaign
• Attend a regular call with an existing client to talk about campaign performance and ideas for upcoming promotions
• Use ratings, qualitative and market trend data to negotiate program ratings and advertising rates with advertising agencies to maximize revenue
• Cultivate new relationships with businesses in the local community by networking, cold calling, and referrals
• Develop and deliver advertising and marketing campaigns, and media plans.
• Maintain and grow existing accounts by reworking and optimizing schedules and products as needed, showcasing attribution proof of performance, and providing best in class customer service
• Effectively manage a sales funnel within the Customer Relationship Management (CRM) software and achieve key performance indicators and activity levels
• Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects WHAT YOU'LL NEED:
  • Bachelor's degree in sales, marketing, or related field preferred
  • Minimum of 2 years proven sales success
  • Experience in strategic account management, broadcast ratings and digital execution is a plus WHAT YOU'LL BRING:
    • Knack for relationship building
    • Results-driven attitude
    • Excellent communication skills
    • Strong organizational skills
    • Confidence to speak with decision makers
    • Valid driver's license and good driving record required (proof of insurance and liability coverage may be required)
    • And, if you have broadcast TV experience, that's a plus WHAT WE'LL OFFER:
      • Extensive Scripps Sales Process training
      • A career path to grow your professional experiences
      • Uncapped sales commission
      • Full benefits; medical, dental and vision
      • Retirement savings plan with company match
        
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        If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
        
        SCRIPPS' COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION:
        At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person's diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at scripps.com.
        
        ABOUT SCRIPPS:
        
        The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is: Give light and the people will find their own way.
        
        As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

Keywords: The E.W. Scripps Company, Boca Raton , ACCOUNT EXECUTIVE, WPTV, Other , West Palm Beach, Florida